Stanford Technology Ventures Program : Katie Rodan

ETL Entrepreneurial Thought Leaders Podcast

Katie Rodan, Proactiv Solution

The Story of Proactiv Solution

Katie Rodan, co-founder of Proactiv Solution talks about her personal journey from a resident in the medical school program to an entrepreneur. She shares the ...

Podcast 52 minutes

Katie Rodan, Proactiv Solution

Growing the Organization

Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an organization.

Video 2 minutes

Katie Rodan, Proactiv Solution

Owning Your Product Formula

During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose ownership of it.

Video 2 minutes

Katie Rodan, Proactiv Solution

Infomercials – A Way to Reach Your Audience

Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin problems and in turn helped her ...

Video 3 minutes

Katie Rodan, Proactiv Solution

Raising Money and Importance of Licensing Your Product

Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licensing a product as a way of ...

Video 4 minutes

Katie Rodan, Proactiv Solution

The Value of Effective Market Research

Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experience sent her team back to the drawing ...

Video 3 minutes

Katie Rodan, Proactiv Solution

Discovering and Meeting Market Needs

Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of the products in ...

Video 3 minutes

Katie Rodan, Proactiv Solution

Benefits of a Partnership

Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner ...

Video 1 minutes