Joe McCracken,
Genentech
Venture Capital in Biotech
Joe discusses the recent lack of investment in biotech. He explains that after the biotech bubble in 2000, VCs have been hesitant in investing in biotech ...
Joe McCracken
Genentech
Joe McCracken,
Genentech
Impact of Generics on the Biotechnology Industry
Joe comments on the widely held debate in the biotechnology industry about the legality and effectiveness of generic drugs. Joe feels that as long as ...
Joe McCracken,
Genentech
Why is Genentech the Best Company to Work for?
In 2006, Fortune ranked Genentech as the best company to work for. McCracken shares their secret: it is the empowerment of the employees and the validation ...
Joe McCracken,
Genentech
A Novel Approach Towards Sales and Research
Joe discusses innovative practices put in place in the sales and research organizations within Genentech. He cites the 20% free time and incentives for publishing for ...
Joe McCracken,
Genentech
Genentech’s Business Model
Joe McCracken, Vice President of Business Development at Genentech, describes Genentech's business model where commercialization takes a back seat to science. He differentiates this from ...
Joe McCracken,
Genentech
A Culture of Making a Difference
Joe McCracken, Vice President of Business Development at Genentech, walks through the founding and growth phase of the company. In particular, McCracken describes the culture ...
