David Neeleman

David Neeleman, JetBlue

Training Employees: Defining Organizational Culture

Neeleman talks about how he tells his employees a simple formula for success: Show up to work, on time, with a good attitude. Take care ...

Video 3 minutes

David Neeleman, JetBlue

JetBlue: Life as a CEO

David Neeleman, CEO of JetBlue, tries to fly at least once a week, and makes a point to let the customers and crew know that ...

Video 3 minutes

David Neeleman, JetBlue

Ticketless Travel

Neeleman talks about how technology is very important and has revolutionized many things in the airline industry. At JetBlue, we call technology high-tech, high-touch. You ...

Video 1 minutes

David Neeleman, JetBlue

High-tech, High-touch

JetBlue uses technology to become more efficient, to lower costs, says Neeleman. Today at JetBlue, we book 71% of our bookings over the internet, he says. ...

Video 1 minutes

David Neeleman, JetBlue

History of Travel Industry

Neeleman talks about how JetBlue has been able to succeed in a really bad industry. The airline industry has lost more money than it has ...

Video 2 minutes

David Neeleman, JetBlue

Neeleman on Southwest

Neeleman has had a lot of experience in airline industry--starting with Morris Air, and then selling to Southwest. Southwest was a beacon that was out ...

Video 1 minutes

David Neeleman, JetBlue

Seeing Failure as Opportunity

Neeleman tells the story of his first startup failure during college, and the airline partner he was working went out of business. He shortly thereafter ...

Video 7 minutes

David Neeleman, JetBlue

Building a Company: Building a Legacy

I build companies, it's what I love to do, says Neeleman. I want to build a legacy--something that will last for a long time, he ...

Video 3 minutes

David Neeleman, JetBlue

Take Care of Your Employees

Neeleman talks about how Herb Kelleher of Southwest had a strange saying: "I don't care about my shareholders, I only worry about my employees." In 32 ...

Video 2 minutes

David Neeleman, JetBlue

Creating A Customer Experience

Neeleman shares an experience he received by asking for feedback about of the airlines business from a class of business students. He emphasizes the importance ...

Video 3 minutes

David Neeleman, JetBlue

JetBlue: Defining Organizational Structure and Culture

What does JetBlue think about organizational structure? We thought about how we would hire, train, set expectations and monitor to make sure this was actually ...

Video 1 minutes

David Neeleman, JetBlue

JetBlue: Employee Incentives and Rewards

Neeleman points out that JetBlue pays employees more than standard wages at United Airlines. They use technology to be more efficient, to spend less money ...

Video 3 minutes

David Neeleman, JetBlue

JetBlue: Establishing Organizational Structure and Culture

JetBlue's secrets for success: Hire and train great people, develop purpose, vision and values. Establish organizational culture, listen to customers and employees. Cultivate leadership. Provide ...

Video 8 minutes

David Neeleman, JetBlue

Training and Accountability

Neeleman talks about how JetBlue has to continually take the temperature of the company and its employees. We have to model the values that we ...

Video 4 minutes

David Neeleman, JetBlue

Listening to Employees

In 2002, we received negative feedback from employees regarding the leadership within the company, says Neeleman. We realized that there was not a leadership training program--we ...

Video 4 minutes

David Neeleman, JetBlue

Establishing Organizational Values

Neeleman believes that it is really important to set the tone and culture of the organization from the top. These include principles of the organization, ...

Video 4 minutes

David Neeleman, JetBlue

Examples of Great Companies: Role Models

Neeleman talks about how Sam Walton, founder of Walm-Mart, figured out that knowledge in distribution, price points, and that little human touch would revolutionize retail. ...

Video 3 minutes

David Neeleman, JetBlue

Customer Feedback

JetBlue has comment cards on board of every plane for customers to complete while on the plane. We survey our customers through the internet, and ...

Video 2 minutes

David Neeleman, JetBlue

Competition and Pricing

Neeleman believes the success of JetBlue to this point is the company's price points. I pray for the day our competitors can match our fares, ...

Video 2 minutes

David Neeleman, JetBlue

Execution of Strategy is Key

Neeleman believes execution of the strategy is key. You must, as a leader, be able to expose yourself to your employees and ask for feedback, ...

Video 2 minutes

David Neeleman, JetBlue

How Does IT Differentiate JetBlue?

How does IT differentiate Jet Blue? Neeleman on things they are doing well: We decided to roll out a frequent flyer program, but held on ...

Video 3 minutes

David Neeleman, JetBlue

Defining the JetBlue Experience

We spent 4.5 years defining the customer experience, and we tried to put our money into things that mattered to people. Food is one example: I ...

Video 4 minutes

David Neeleman, JetBlue

Does Your Company Matter?

Some said to me recently, If your business were to disappear today, would anyone miss it? Would your customers miss it? Your employees?... The most ...

Video 3 minutes