David Kelley

Kelley narrates his experience prototyping the Apple and the Microsoft mice.

David Kelley, founder and CEO of IDEO Product Development, grew up in Ohio, where he survived on a diet of Velveeta cheese and white bread, ...

Kelley explains that he has a unique perspective on starting companies--his goal is not growth, but to create a personal gratification system. A place where ...

Kelley describes three important steps in starting a company: 1) Follow your passion

Kelley further describes his passion and what design means to him. He describes design as a process of having a combination of ideas in the ...

IDEO Founder David Kelley suggests avoiding conventional approaches to hiring employees and building teams. In this clip, Kelley offers a few suggestions: 1) Hire individuals or ...

Kelley believes that you need a language, a process and a framework in order to design. He stresses that experience is key success factor: learn ...

Kelley talks about how the observation phase is the most overlooked part of the development process. Kelley hires social scientists to watch people complete tasks ...

Kelley believes you start to think about things completely different when you think your job is to design the experience of using the device as ...

Kelley believes that how quickly you create an initial prototype is directly proportional to how successful a product will be. Essentially, given a set project ...

Increased design control and design documentation can be stifling to the creative process. IDEO has learnt to understand and work with the FDA.

Follow your passion, hire great people, and focus on process, says Kelley

Kelley begins by joking that in current times, an individual or business that shows up with the promise of cash is a customer of IDEO. ...

Kelley is pleased with the Ventures Funds he has started: "OnSet" and "IDEO Ventures". He raised these funds in reaction to his observation where designers ...

Kelley addresses the question of how IDEO negotiates conflicts in attitudes towards design process with their clients. He mentions that most of the IDEO process ...

Learn from your European clients. Be innovative about your approaches to sustainability.

Building the team can be a messy process. Kelley illustrates examples of problematic combinations: two strong conflicting personalities, or representatives from different disciplines presenting contrasting ...

IDEO has incredible flexibilty when it comes to allowing their staff to relocate to a destination of their choice. Thus, IDEO staff will gravitate to ...

At IDEO, performance reviews are given by peers, because they are the most familar with your skills and work ethic. Your studio head is present ...

Kelley feels that the reason why companies lay-off their usability groups during hard times is because they are not aware of the vale of usability ...