Andrew Nelson

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 20: Leading Ventures to Success

Creating a plan for a new enterprise is important, but successful execution is essential. Execution is a discipline for connecting strategy with reality by aligning ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 19: Deal Presentations and Negotiations

The creators of a new enterprise need to tell their story about the future of their business. Establishing credibility and trust through presentations of the ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 18: Sources of Capital

In this chapter, we describe the capital that may be available from various sources. Entrepreneurs can estimate the capital required for their new business by ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 17: The Financial Plan

Entrepreneurs build a financial plan to determine the economic potential for their venture. This plan provides an estimate of the potential of the venture. Of ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 16: Profit and Harvest

A new firm creates a sales model describing how it will generate revenues from its customers. Then it determines a cost model and how to ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 15: Acquisitions and Global Expansion

Entrepreneurs often create a new business by acquiring an existing firm and then improving it. The acquirers try to create growth and new value for ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 14: Management of Operations

Each element of the value chain provides added value to the product. A new enterprise manages its value chain to provide the ultimate product or ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 13: Acquiring and Organizing Resources

To tap required resources, entrepreneurs need to build credibility and legitimacy in the marketplace of resources and talent. Influence and persuasion can help entrepreneurs build ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 12: The New Enterprise Organization

After recognizing an opportunity and deciding it is attractive, the founders assemble a new venture team to build a plan and an organization to execute ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 11: Intellectual Property

New ventures need to have a plan to build and protect their intellectual property. The proper array of trade secrets, patents, trademarks, and copyrights can ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 10: Types of Ventures

The appropriate legal and organizational format used to establish a new venture will vary according to several factors such as context, people, legal and tax ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 9: Marketing and Sales

Marketing and sales are critical to the success of a new firm since the firm normally starts without any customers. A new business must create ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 8: Creativity and Product Development

Over the past 20 years, product life cycles have gotten shorter and shorter--in large part due to faster technological breakthroughs. To keep pace with this environment ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 7: Risk and Return

A new venture that creates a novel solution to a problem will be subject to uncertainty of outcome. An action in an uncertain market is ...

Article

Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 6: The Business Story and Plan

Entrepreneurs respond to attractive opportunities by forming new firms. In this chapter, we consider the five-step process for establishing a new enterprise. One particularly noteworthy ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 5: Innovation Strategies

Innovation strategies that are bold and compelling are vital to entrepreneurship. For example, the decision to try to be the first to market or to ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 4: Competitive Strategy

Every new venture has a strategy or approach to achieve its goals. This strategy is in response to its plan to implement a solution to ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 3: Vision and the Business Model

Entrepreneurs must understand what they are trying to accomplish with their new venture and how they intend to execute on these goals. They must have ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 2: Opportunities

The identification and evaluation of opportunities is one of the entrepreneur’s most important tasks. Good opportunities address important market needs. Examining social, technological, and ...

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Tom Byers, Stanford University Andrew Nelson, University of Oregon Richard Dorf, University of California, Davis

Chapter 1: The Role and Promise of Entrepreneurship

Entrepreneurs strive to make a difference in our world and to contribute to its betterment. They identify opportunities, mobilize resources, and relentlessly execute on their ...

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