Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stanford Professor Kathleen Eisenhardt, co-author of “Simple Rules: How to Thrive in a Complex World,” outlines the basic commonalities of the simple rules that worked for the individuals and organizations she and MIT Senior Lecturer Donald Sull write about in their book: They are specific to a person or situation, but go beyond platitudes, and are limited to a few so they are easy to remember.
