Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Joe Tsai, co-founder and executive vice chairman of Alibaba Group, recalls his path from law to private equity to entrepreneurship, including the first time he met Jack Ma back in 1999. Tsai fell in love with the entrepreneurial spirit behind Alibaba and soon after helped Ma incorporate the then-small company just as China’s internet usership scaled exponentially.
