Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Julayne Virgil, CEO of Girls Inc. of Alameda County, recalls how the deadliest terrorist attack in U.S. history made her reassess the work she was doing early in her career. Curiosity and an eagerness to explore drew her to a fun job in New York. But after Sept. 11, 2001, she asked herself whether she was applying her skills and strengths to what mattered most to her and resolved to have more of an impact on society.