Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
MasterClass founder and CEO David Rogier tells the moving story about how MasterClass was partly inspired by his grandmother’s experience fleeing the Holocaust, becoming a pediatrician, and realizing that “education is the only thing that someone can’t take away from you.” He urges prospective founders searching for startup ideas to choose something that they will be proud of building, even if it fails.
