Despite the lofty missions espoused by today’s biggest startups, and the grand visions uttered by their founders, entrepreneurs usually start out with smaller, more tactical goals in mind, says John Collison, co-founder and president the online payment system Stripe. He adds that aspiring entrepreneurs should feel better that the bigger picture only becomes clear over time.

Video clips from: Putting Startup Success in Perspective [Entire Talk]

2 minutes

Finding the Right Fit

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2 minutes

Improving vs. Preserving Culture

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3 minutes

Be Heartened by History

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2 minutes

User Passion as Metric

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3 minutes

Seeing Startups on a Continuum

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Understanding Your Vision

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3 minutes

Not an Overnight Success

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Startups Begin Small

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