Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stripe’s John Collison talks about how the focus and culture at a startup may need to evolve as it grows. He also discusses the concept of “path dependence,” where a venture’s direction isn’t guided by working toward a grand vision, but by achieving intermediate goals and letting that journey determine trajectory.