Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Payal Kadakia describes the process she went through when deciding whether to leave her corporate career to found ClassPass. For her, that meant conducting market research, making a safe three-year financial plan, and getting buy-in from key stakeholders (in her case, her parents).