Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
At Octave Bioscience, says the company’s co-founder and COO Melinda Thomas, the team often finds the road ahead shrouded in foggy, sometimes even white-out conditions. But because Thomas and her co-founder Bill Hagstrom both have deep experience leading biomedical startups, they now have the confidence to trust that their team will find solutions.