Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Andreessen Horowitz Co-Founder Ben Horowitz, author of “The Hard Thing About Hard Things,” describes what CEOs focus on in “peacetime” conditions, when a business is prosperous, versus in “wartime,” when a company is under pressure to quickly establish itself and become profitable.