Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
With a clear vision and defined mission, ordinary people can accomplish extraordinary things, says Joe Tsai, co-founder and executive vice chairman of Alibaba Group. A clear mission allowed Alibaba’s founding team to tap China’s vast potential market, even though most of the founders weren’t graduates of “elite” colleges.