Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Maria Barrera, founder and CEO of Clayful, notes the challenge of building a startup focused on mental health when startup culture doesn’t always encourage work-life balance. She shares tips for finding employees who care not only about the mission, but also about building a successful and effective company.