Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Trevor Martin, co-founder and CEO of Mammoth Biosciences, explains his approach to identifying markets for a platform biotech company. He encourages founders to develop a compelling story about the markets they pursue, to always think about where the tech is headed and be willing to pivot, and to consider how smaller markets could offer opportunities to reach proof points and get partners excited.