Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Entrepreneurs Elizabeth Samara-Rubio and Rebeca Hwang each describe their considerations when making decisions. For Samara-Rubio this means knowing what you want and acting with purpose; for Hwang, it’s about either narrowing or enlarging your number of possible opportunities.