Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
The amount of capital that you take in has nothing to do with the size of a company’s ambitions, says Ann Miura-Ko, co-founding partner at FLOODGATE. Historically, some of today’s largest technology brands, such as Ebay, Microsoft, Apple, raised relatively low amounts of capital early on. Smart business models, data, and vision steer a company, regardless of its size, to scale sensibly and remain capital efficient.