Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
UCSF Chancellor Susan Desmond-Hellmann describes how she keeps her internal compass in the face of external commentary she receives as a public figure. She explains that when you represent an organization larger than yourself, you cannot be controlled by what is said about your public persona, and that you must realize the stakes are higher for what you do and say.