Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Elizabeth Samara-Rubio and Rebeca Hwang, the founders of StorWatts and YouNoodle, respectively, share what they look for when assessing talent or prospective business partners. Having the ability to recover from adversity and possessing actual operating experience are particularly appealing characteristics to Samara-Rubio, while Hwang seeks partners with a value system that aligns with her own, and who possess complementary skill sets and a healthy obsession.