Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Clara Shih, CEO of Salesforce AI, shares a personal story of how maintaining the friendships she had before becoming an entrepreneur helped her mental health while she was starting Hearsay Systems. Though she had limited time to make new friends, her existing close friends became her critical supporters who kept her from feeling burned out.