Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Deb Liu, CEO of Ancestry, shares her “Four Horsemen of Anti-Scrappiness,” or practices that keep people within a company from iterating, learning, and growing: impeding progress through processes, allowing too many vetoes, hanging onto institutional memories of battles lost, and not knowing how to fail. She gives examples from her time at PayPal, eBay, and Facebook.