Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Michelle Lee, CEO of Medra, advises aspiring founders to understand their founder-market fit: the things that give them a competitive advantage. It’s difficult to start a company without expertise or experience, she says, but a great network in the field can help as well.