Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
William Marshall, co-founder and CEO of Planet Labs, describes how the startup began building Earth-imaging satellites many times smaller than the aerospace industry traditionally produces. Marshall, a former NASA scientist, also explains how rapid iteration helped Planet Labs cut down production time and costs for its “dove” satellites.