Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Because any innovation will touch multiple stakeholders with conflicting needs, it’s important to embrace ethical quandaries at the outset. Cala Health founder and chief scientific officer Kate Rosenbluth explains how thinking through the ethics of digital patient data helped the team build a more robust and patient-centric product and infrastructure