Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Executive coach Shirzad Chamine discusses what he calls “Saboteurs,” the negative inner voices in our heads that helped with our physical and emotional survival as children – but that hold us back as adults. One Saboteur in particular, the Judge, is the one that torments you about your flaws, finds fault in others and causes stress and unhappiness. Negative emotions and reactions are natural, but should be seen as harmful and quickly dismissed, Chamine says.