Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stanford lecturer Dave Evans, co-author of the New York Times bestseller “Designing Your Life,” goes through the basic steps for decision-making: gathering all options, narrowing down the choices and picking one. But instead of doubting or regretting that choice afterward, which people often do, Evans cites leading psychologists who assert that our intuitions can equate with intelligence, and that happiness “is not getting what you want. It’s wanting what you got.”