Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Qasar Younis, CEO of Applied Intuition, encourages entrepreneurs who want to build strong organizations to read books from outside the world of technology to learn about human behavior. As an organization grows, he says, leaders have to build organizations that effectively deal with different types of people.