Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
A panel of Stanford alumni who have gone on to entrepreneurial careers reflect on their biggest surprises in the startup world. From left to right, the panel includes moderator and STVP Faculty Co-Director Tina Seelig, virtual-reality engineer Cody Karutz, med-tech entrepreneur Elaine Cheung, Etosha Cave, chief science officer at Opus 12, and Jonah Greenberger, co-founder of solar-energy startup Bright.
