Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stanford alumni who have gone on to entrepreneurial careers share insights with Tina Seelig, professor of the practice in Stanford’s Department of Management Science & Engineering. Etosha Cave, co-founder at Opus 12, recalls how dramatically her personal finances were impacted in the early days and how she minimizes stress now. Elaine Cheung, a founding team member at GRAIL, advocates for a broader understanding of entrepreneurship.