Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Federica Marchionni, an experienced leader in luxury-lifestyle brands, describes the dramatic shift from working in the fashion industry to working in the auto industry, at Ferrari. “If you embrace changes, you can grow much more and much faster,” says Marchionni, adding that courage is also needed to see the unexpected as an opportunity to learn.
