Strategy
A Theory of Change = Business Model + Strategy
Video
Topics
Jerry Kaplan,
Winster
Timing is Important: The Same Idea Can Have Different Fates
Kaplan says that every idea is repeatedly proposed. Timing of an idea is very important and very difficult to call. This involves enabling technologies, customers ...
John Thompson,
Symantec Corporation
Stick to Core Mission, Focus, and Keep It Simple
John Thompson talks about the key driver at Symantec - product focus.To meet this goal, the enterprise was forced to make difficult decisions, including ...
John Thompson,
Symantec Corporation
Customer Diversity is Essential
Thompson stresses the need for customer diversity. Software companies that were dependent on Fortune 1000 companies for their business suffered when their niche clients also suffered ...
John Thompson,
Symantec Corporation
Acquisition and Growth for Symantec
Thompson talks about how Symantec was looking at changing from a software business to a content business. He shares the history about the marriage between ...
Judy Estrin,
JLABS, LLC
The Role of the Startup is to Create a New Market
Innovation will drive the next cycle, says Estrin. Startups don't succeed in validated markets; the role of startups is to create a new market, she ...
Judy Estrin,
JLABS, LLC
How to Survive in a Downturn Economy
Estrin talks about the key things that entrepreneurs can do to adapt to the climate today: 1) Adjust the business model and expenses. 2) Ask yourself, can ...
David Neeleman,
JetBlue
Seeing Failure as Opportunity
Neeleman tells the story of his first startup failure during college, and the airline partner he was working went out of business. He shortly thereafter ...
Kavita Ramdas,
Global Fund for Women
Distributing Capital: Using an Exisiting, Well Informed Network
One of the premises of the way the Global Fund for Women thought about distributing capital to social entrepreneurs was that there already existed a ...
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