Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Investor Brad Feld challenges entrepreneurs to question why they are pursuing this path. According to Feld, “The essence of what you’re trying to do… is to create amazing things that impact all of us.” The tactics around entrepreneurial success probably don’t matter very much, says Feld, if you are not working on something you are passionate about.