Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Liz Wiseman, author of “Rookie Smarts,” says leaders must remain inquisitive, be able to ask the right questions and share the burden of thinking with their teams. She adds that the best leaders also push people out of their comfort zone, catalyzing a culture of contribution and innovation.