Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bernard Roth, author of “The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life,” explains how the reasons we give when we fail are just excuses. The real failure is in not deeming enough importance to the everyday tasks that confront us, the Stanford engineering professor says. Once we are honest about that, behavior change will follow.