Funding Emerging Tech with Strategic Investors

Maureen Fan, co-founder and CEO at Baobab Studios, shares how she leveraged her network to secure funding. Contrary to traditional business school advice, she chose to partner with strategic investors instead of financial institutions. She explains how these investors are the best fit for emerging technology plays, like her virtual reality animation company. Often, they can share data and technology and, importantly, they’re invested in the growth of the new technology ecosystem. She also advises that confidence is key when pitching to investors. When seeking funding, she recommends thinking about your specific market and being prepared to ditch tradition.