Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Joe Tsai, co-founder and executive vice chairman of Alibaba Group, explains his decision to purchase the Brooklyn Nets. A thoughtful approach to revenue sharing, along with a well-defined partnership between players and owners, convinced him that an NBA franchise was an interesting and valuable business.
