Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
MasterClass founder and CEO David Rogier admits that he adopted the wrong approach to selecting advisers earlier in his career. Instead of asking lots of smart people for advice, he now urges founders to find a few close advisors who are a few steps ahead in the entrepreneurial process and have strong, unique points of view. Advisers like this, he finds, are well-positioned to highlight courses of action you may not even realize exist.