Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
ClassPass founder Payak Kadakia advises founders to obsess about their mission, and then be flexible about the products that will make that vision a reality. She cautions that being too product-focused can cause founders to become attached to flawed business models or product features. Focusing on your end goal, however, gives you agility and resilience.
