Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Josh Wolfe, co-founder and managing partner of Lux Capital, observes that while entrepreneurs are commonly viewed as risktakers, most are risk killers — people who see risk and stop it. He gives the example of his partnership with Lux co-founder Peter Hébert, which he says illustrates the benefits of having an optimist and a realist as partners.