Arcadia Kim

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Flexibility: Recognizing Growth Sectors

Earl explains that EA was previously focused mainly on sports games, but they found that they could not grow fast enough without expanding into other ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Organizational Structure: General Manager at EA

Nick Earl, General Manager of Electronic Arts Redwood Shores Studio, talks about how the General Manager's job is to run one of EA's six studios, ...

Video 3 minutes

Erin Turner, Electronic Arts Arcadia Kim, Electronic Arts Nick Earl, Electronic Arts

The Entrepreneur in the Game Industry

According to Arcadia Kim, Chief Operating Officer for Electronic Arts Los Angeles, an entrepreneur is someone who sees an opportunity that other people cannot see, ...

Video 3 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Game Development Process

Kim explains that EA's strategy is based on nailing down the "X," or organic fun concept for that product. EA shares knowledge across studios and ...

Video 3 minutes

Erin Turner, Electronic Arts Arcadia Kim, Electronic Arts Nick Earl, Electronic Arts

Intellectual Property

Kim talks about how there is a large range in the projects at EA. Team sizes range from 30 people to 200. Development times take 10 months to 2...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Market potential: GameBoy

Erin Turner, a producer at Electronic Arts specializing in action-hero titles, explains that the GameBoy has a pretty substantial market with 40 million sold worldwide. The ...

Video 8 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Positioning: James Bond and GameBoy

There were a number of creative imperatives that were addressed in the development of James Bond, says Turner, primarily, retaining authenticity to the Bond character. ...

Video 3 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Team Size and Product Development

Turner explains that while console teams can be upwards of 100 people, GameBoy games can be built with 10-15 people. This core group of people is ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Lessons Learned: Game Development

Turner talks about lessons learned in game development. The first lesson, she says, is that the product is only as good as the people that ...

Video 6 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Organizational Structure: Directors vs. producers at EA

Kim talks about how producers have the creative vision for a product, while directors make sure the resources are properly allocated and the game ships ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Career Development: Going in circles until you come home

Kim describes her own path into game development at EA. She majored in film making as an undergraduate, started working in management consulting, and then ...

Video 6 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Seeing Failure as Opportunity

Kim's first game experience was a hugely successful online parlor game that was launched on AOL. Majestic, her second game, tried to stretch the Internet ...

Video 3 minutes

Arcadia Kim, Electronic Arts

Opportunity Assessment: Lord of the Rings

Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter ...

Video 3 minutes

Arcadia Kim, Electronic Arts

Opportunity Assessment: Two Towers

Kim explains that the Two Towers development was done with a team of 40 at EA and the help of a third party developer in order ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Opportunity Assessment: Return of the King

he goal from the outset with Return of the King, says Kim, was to turn it into a perennial business. The "X" for Two Towers ...

Video 4 minutes

Erin Turner, Electronic Arts Arcadia Kim, Electronic Arts Nick Earl, Electronic Arts

Lessons Learned: Game Development

Kim talks about lessons learned in game development. The first lesson is to focus. You can't build a game unless you know what it is, ...

Video 3 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Game Design: James Bond

Turner talks about how the James Bond character was done in the third person in the game and his style and control comes from the ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Competition

Earl and Kim respond to the question: How has the competition from Grand Theft Auto influenced EA? Vice City is brilliant in its open world ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Innovation and Growth Post-IPO

Earl and Kim respond to the question: How do you increase innovation when a lot of the game development relies on established brands and sequels? ...

Video 3 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Making an Interactive Game Successful

Earl talks about how EA is good at figuring out early on if a game is not going to be successful and starting over before ...

Video 1 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

The EA Creative Process

Earl and Kim respond to the question: How do you manage the business imperatives versus the creative imperatives when developing a game? The decision makers ...

Video 4 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

The Future of Online Games

The PC market has not been growing as much as was hoped, says Earl. Creating games that can be played against other players from a ...

Video 2 minutes

Nick Earl, Electronic Arts Arcadia Kim, Electronic Arts Erin Turner, Electronic Arts

Allocating capital for new products

Earl talks about how the majority of the products at EA are sequels that are released every year. The main decision for EA on these ...

Video 2 minutes