Tien Tzuo

In the internet business, the threat from competitors for small and mid-sized organizations is very high, says Tzuo. For this reason, companies like Salesforce.com ...

Tzuo believes that as a company grows in revenue and complexity, it is important to have a metrics driven sales model. Factors such as the ...

Tzuo explains that with a free trial product model, a high percentage of customers don't end up buying the product. However, it is still important ...

Tzuo talks about how despite the importance of traditional events diminishing with the creation of an online experience, there is still a human factor involved ...

In the enterprise software industry, Tzuo talks about how there has been a shift from the "field-sales" model, where traditional sales representatives win deals from ...

Tzuo talks about a methodology used for designing complex products. It involves creating a layered application with dummy samples. The first layer is intuitive and ...

With increasingly demanding 21st century customers, Tzuo believes that it is important to provide them with a free trial of the product. This implies that ...

Tien Tzuo, Chief Strategy Officer for Salesforce.com, believes that investments are shifting from direct-marketing campaigns to online marketing. Customer awareness is created through buzz, ...