If pursuing problem-solving entrepreneurship or disruptive technologies, says Founder and a Managing Director of Draper Fisher Jurvetson Tim Draper and ThinkEquity Founding Partner Mchael Moe, make it a grand solution to an enormous problem. Flipping an existing infrastructure on its heels, employing a large number of people, and bringing true innovation to the marketplace will be its own reward. Aiming for a smaller target is just a waste of your time.