Ethan Brown is the founder, president and CEO of Beyond Meat. In this talk, Stanford lecturer Toby Corey interviews Brown about how his company has redefined “meat.” Brown shares some of the key lessons learned from Beyond Meat’s startup story and explores some of the pivotal moments of his journey from idea to IPO.

Video clips from: Reimagining Meat [Entire Talk]

2 minutes

Changing Entrenched Consumer Behavior

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3 minutes

The Benefits of Bootstrapping

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2 minutes

Optimism Wins

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4 minutes

Relationships Create Longterm Value

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4 minutes

Let the Challenge Consume You

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