David Kelley,
IDEO
The Process of Design
Kelley believes that you need a language, a process and a framework in order to design. He stresses that experience is key success factor: learn ...
David Kelley,
IDEO
Product Development Process: Observation
Kelley talks about how the observation phase is the most overlooked part of the development process. Kelley hires social scientists to watch people complete tasks ...
David Kelley,
IDEO
Growing IDEO: Maintaining Company and Cultural Values
IDEO has incredible flexibilty when it comes to allowing their staff to relocate to a destination of their choice. Thus, IDEO staff will gravitate to ...
David Kelley,
IDEO
Designing Products vs Designing Experiences
Kelley believes you start to think about things completely different when you think your job is to design the experience of using the device as ...
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