Be conscious of the in-house messages that you send. Mari Baker, CEO of PlayFirst, encourages business leaders to think about the values of a company that are reflected in its communications; for example, celebrating employees who work deep into overtime or who find the least expensive resources. The way you praise your workers is a declaration of your company values, and if not handled carefully, they can send the message that long days and bottom-rung pricing are the only way to succeed. Be certain that praise is allocated carefully and that its an accurate representation of what’s expected and desired on the job.

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