Consumer Behavior Changes in Familiar Companies

Name: Consumer Behavior Changes in Familiar Companies
Uploaded: 2004-11-03
Description: If consumers are so unwilling to change, why did FedEx gain popularity? Adams asks. He talks about consumer adoption methods and why some things work (internet transactions) and some things didn’t (Tablet PC).

Randy Adams, AuctionDrop

In Brief

| Episode:

November 3, 2004

Duration:

3 minutes

Download Transcript

If consumers are so unwilling to change, why did FedEx gain popularity? Adams asks. He talks about consumer adoption methods and why some things work (internet transactions) and some things didn’t (Tablet PC).

Consumer Behavior Changes in Familiar Companies

In Brief

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