What can extreme surfing and World of Warcraft teach the enterprise? Independent Co-Chairman of the Deloitte Center for the Edge and former Xerox PARC Chief Scientist John Seely Brown holds them as examples of the power of frequent benchmarking and full industry info-share. He also uses them to show how the core ecosystem can be made stronger by sharing knowledge gathered from learning on the edge. In addition, Seely Brown touches upon his theory of a monumental economic shift from a push to a pull economy as outlaid in his 2010 book, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion.

Video clips from: Collaborative Innovation and a Pull Economy [Entire Talk]

5 minutes

The Knowledge Economy of World of Warcraft

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4 minutes

Pulling the Core to the Edge

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4 minutes

Exposing More "Surfaces"

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3 minutes

Shaping Serendipity

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7 minutes

The Business School of Extreme Aerial Surfing

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2 minutes

Material Science Start-ups in the Modern Age

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6 minutes

The Old Institutions are Broken

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