Entrepreneurial Thought Leaders
About this Series
A candid exploration of the entrepreneurial journey where informed leaders share personal stories of the secrets and setbacks behind real success.The Latest
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David Kelley,
IDEO
Design is Risk-Taking
Kelley further describes his passion and what design means to him. He describes design as a process of having a combination of ideas in the ...
David Kelley,
IDEO
Building Teams
Building the team can be a messy process. Kelley illustrates examples of problematic combinations: two strong conflicting personalities, or representatives from different disciplines presenting contrasting ...
David Kelley,
IDEO
Follow Your Passion
Kelley describes three important steps in starting a company:
1) Follow your passion
David Kelley,
IDEO
The Process of Design
Kelley believes that you need a language, a process and a framework in order to design. He stresses that experience is key success factor: learn ...
David Kelley,
IDEO
Product Development Process: Observation
Kelley talks about how the observation phase is the most overlooked part of the development process. Kelley hires social scientists to watch people complete tasks ...
David Kelley,
IDEO
Growing IDEO: Maintaining Company and Cultural Values
IDEO has incredible flexibilty when it comes to allowing their staff to relocate to a destination of their choice. Thus, IDEO staff will gravitate to ...
David Kelley,
IDEO
Designing Products vs Designing Experiences
Kelley believes you start to think about things completely different when you think your job is to design the experience of using the device as ...
4231 total results found.
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